Wednesday, August 25, 2010

Magic Kids: Memphis

Magic Kids
Memphis
True Panther Sounds [2010]









Fire Note Says:
Ah - feel that 60's beach breeze from Tennessee!

Album Review:
At first listen, I really dismissed the debut from the Magic Kids as a young band jumping into a scene and presenting a happy little piece of fluff for a record. The joke is, I went back for more and then found myself going back for more again. It then made me question my own likes and dislikes and an internal struggle began. Did I like Memphis because I have great childhood memories of my parents Beach Boys records? Did I like the Magic Kids because they have catchy retro hooks with kid call outs and a twinge of lo-fi dabbling? Did I like the Magic Kids because they are from Memphis and named their debut album Memphis? The answer is probably some weird combo of all the above but the reality of it is, the Magic Kids can get into your head fast and stay for quite some time. It is their balance of a nice sunny indie pop with the smooth vocal delivery of Bennett Foster. He has a very boyish Stuart Murdoch (Belle & Sebastian type singing style that makes every moment enjoyable. Unlike some of the current indie lo-fi bands out there, Magic Kids music is very clear and clean, as Memphis jumps out of the speakers with its symphonic orchestrated production. Every piece here stands out, be it horns, keys, backing vocals or the simplest harmony. Memphis is a solid debut that backs up the early hype surrounding the Magic Kids and only increases its value with repeat plays!

Key Tracks: "Hey Boy", "Sailing", "Superball"

Bands With Similar Fire:
The Beach Boys
Belle & Sebastian
The Apples In Stereo

Magic Kids MySpace
Magic Kids Facebook
True Panther Sounds
Matador Records

-Reviewed by Christopher Anthony

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